Barbara, I don´t know if I can help you, I´m a partner in an Art Contemporary gallery and 1 year ago we need to create a video encouraging artists to participate in a contest organized by us. It´s the first time doing a video but I think it´s not very difficult, I know that is not the better video in the world and also I know that I can do better for the next time. You can do something similar or ask for somebody to do it for you.
I´ve use free music on the net, a digital video camera with a external microphone and a soft named Final Cut for Mac.
Aidan, you are correct, a video might be sort, but only 12 secs?? it depends on the characteristics of the product/service for example some TV spots are very well done and very sort, Barbara, you can be inspired with it.
Video it´s a good idea to promote something, because people don´t like to think or read and you can catch more audience for example with viral promotion on youtube, facebook etc..
And sorry for my english 
Regards
On Tue, Apr 14, 2009 at 5:42 PM, Barbara
<[address removed]> wrote:
Hi all,
My start-up specialised in IT healthcare would need some advice and help to build a short video demo that aims at :
- giving a good glance of our application features once a new user has logged in
- attract some interest (from customers,investors,experts)
I would be grateful to benefit from the experience and advices of some of you who might already have done it and hopefully this would be helpful for others like me.
Thanks a lot.
Kind regards,
Barbara
http://www.anoigma.com/blog/
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