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objectives are completely different, No1 is tool to teach user the work process
and No2 is a marketing tool. You can only use No2 where you have sufficient
content/portfolio to demonstrate success. I have made video’s including one
used by a company to win £3 million for cap exp for a brand extension with the Blackstone
group. Videos cost, 5K upwards for anything half decent.
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style='font-size:10.0pt;font-family:"Century Gothic";color:black'>If the
product is good, the next most important aspect of the pitch is the sales
person, this is where you should look – print/web/pdf/powerpoint can do the
rest with good design.
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From:
face=Tahoma>
[address removed] [mailto:[address removed]]
style='font-weight:bold'>On Behalf Of Aidan Fitzpatrick
Sent: 14 April 2009 17:53
To: [address removed]
Subject: Re: [entrepreneur-1056]
Video demo
face="Times New Roman">I see a lot of business
plans and investment pitches every week, and from an investor’s or mentor’s
perspective I hate video. I can’t digest it easily whilst on the move, I can’t
print it out, and if it moves at a snail’s pace I’m a captive, bored
audience… or rather, I’m not, because I’ll only watch a second or two.
12secondsTV (http://12seconds.tv/) are on to
a winner with their 12-second videos, but I think they’d be twice as good if
they were 6secondsTV.
Yes, video can show that you’re creative, and it can be effective, but that’s
all about how and where you use it. Just as you should be disciplined to keep
other pitches short, keep your video short if it’s a primary pitch resource,
and provide the data in other formats.
Video is an emotive topic and I’m sure everyone will have a different view. I’m
not writing from a customer’s POV. No doubt plenty of investors here will say
they love it!
A
|
face="Times New Roman">
style='font-size:12.0pt'>
|
|
style='font-size:12.0pt;font-family:Arial;color:black'>
href="http://www.reincubate.com/" target="_blank">
color="#79ae95">re
size=4 color=black>incubate
color=black>
|
style='font-size:8.0pt;font-family:Verdana;color:black;font-weight:bold'>Aidan
Fitzpatrick, Partner,
href="http://www.reincubate.com/" target="_blank">
color="#638e7a">Reincubate
size=1 color=black face=Verdana>
style='font-size:8.0pt;font-family:Verdana;color:#888888;font-weight:bold'>E:
style='color:#638E7A;text-decoration:none'>aidan@reincubate.com,
T: +44 (0) 7817 681232
face=Verdana>
Accelerating growth of start-up & entrepreneurial businesses
|
face="Times New Roman">
On Tue, Apr 14, 2009 at 17:42, Barbara <[address removed]>
wrote:
face="Times New Roman">Hi all,
My start-up specialised in IT healthcare would need some advice and help to
build a short video demo that aims at :
-
style='font-size:12.0pt'> giving a good glance of our application
features once a new user has logged in
-
style='font-size:12.0pt'>attract some interest (from
customers,investors,experts)
I would be grateful to benefit from the experience and advices of some
of you who might already have done it and hopefully this would be helpful for
others like me.
Thanks a lot.
Kind regards,
Barbara
http://www.anoigma.com/blog/
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