William

Thanks for the note, but I'm Aidan, not Adrian… and I'm not launching a new start-up. Or rather, I am, but I've not mentioned any of them here…

I am well acquainted with the legislation and regulation around brokering in the UK, not least as I need be to help others to raise investment.

I'd refer any who are interested to the FSA's handbook PERG 2 in the first instance (http://fsahandbook.info/FSA/html/handbook/PERG/2 "Perimeter guidance on regulated activities", but of course, always ask a lawyer.

As you brought that up, I'll likely give you a bell over the coming weeks on unrelated issue that you might be able to advise on…

Best,
A

On Tue, Apr 14, 2009 at 18:30, William Robins <[address removed]> wrote:

Adrian

 

Just saw your note about attracting investors for your new start up.  You should bear in mind that this is classed as ?offering securities? in the eyes of the
law.  There are many ways of doing it, but you have to jump through some legal hoops or risk legal sanctions.  Feel free to get in touch if you want to explore this in more detail.  Contacts details are below.

 

Good luck.

 

Best wishes,

 

William Robins

Partner

 

 

dd:  020 7152 6550

m:  
07720 836 636

f:     
0845 458 9398

e:    
[address removed]

---

---

53 Davies Street, London W1K 5JH
 | 
t: 020 7152 6550
 | 
f: 0845 458 9398
 | 
w:
www.keystonelaw.co.uk

 

From: [address removed] [mailto:[address removed]]
On Behalf Of Aidan Fitzpatrick

Sent: 14 April 2009 17:53

To: [address removed]
Subject: Re: [entrepreneur-1056] Video demo

 

I see a lot of business plans and investment pitches every week, and from an investor's or mentor's perspective I hate video. I can't digest it easily whilst on the move, I can't print it out, and if it moves
at a snail's pace I'm a captive, bored audience… or rather, I'm not, because I'll only watch a second or two.

12secondsTV (http://12seconds.tv/) are on to a winner with their 12-second videos, but I think they'd be twice as good if they were 6secondsTV.

Yes, video can show that you're creative, and it can be effective, but that's all about how and where you use it. Just as you should be disciplined to keep other pitches short, keep your video short if it's a primary pitch resource, and provide the data in
other formats.

Video is an emotive topic and I'm sure everyone will have a different view. I'm not writing from a customer's POV. No doubt plenty of investors here will say they love it!

A

reincubate	Aidan Fitzpatrick, Partner, Reincubate E: aidan@reincubate.com, T: +44 (0) 7817 681232 Accelerating growth of start-up & entrepreneurial businesses

 

On Tue, Apr 14, 2009 at 17:42, Barbara <[address removed]> wrote:

Hi all,

My start-up specialised in IT healthcare would need some advice and help to build a short video demo that aims at :

1.  giving a good glance of our application features once a new user has logged in
2. attract some interest (from customers,investors,experts)

I would be grateful to benefit from the experience and advices of some of you who might already have done it and hopefully this would be helpful for others like me.

Thanks a lot.

Kind regards,
Barbara
http://www.anoigma.com/blog/

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