PR / Marketing advice

Posted by David Kekwick on February 6, 2009 under Miscellaneous | Be the First to Comment

Hi

 

If you are looking for some PR assistance you could
try going through People Per Hour http://www.peopleperhour.com/. You post
a specification of your PR requirement and people with relevant
experience can bid for it. I have used it to get legal advice from an
experienced lawyer at a fraction of the cost of using a law firm. It can work
for anything where you require a skilled contractor but want to keep the cost
down.

 

Good luck.

 

David




From: [address removed]
[mailto:[address removed]] On Behalf Of Dan
Sent: 06
February 2009 11:57
To:
[address removed]
Subject: Re: [entrepreneur-1056] PR /
Marketing advice


What I’ve found from my own company and working in various start-ups
is that in-house PR is much more passionate and engaging than an external
agency. After all: they may know PR but can you really expect them to be as
fired up as you are about your product?

‘Marketing Judo’ and ‘Tipping
Point’ expose some great techniques for getting the best bang for your buck. In
the early days I’d never dream of engaging a PR agency.

That said, if
you’re a little more developed now and need the press contacts and large
multi-channel campaigns that PR agencies can be great at (plus can risk losing
5-6 figure sums) then it could be a gamble worth
taking.

Dan

–
Daniel Sim
Plug in SEO
www.pluginseo.com
 


2009/2/6 John Corey <[address removed]>

To
all,

Any suggestions and advice concerning in-house PR vs. using an
external firm (individual or larger firm)?

As a start up we all try to
attract attention on our own. One of the many tasks. At some point it makes
sense to be more focused on serious about PR and getting the message out. Some
success stories talk about how they handle the PR activities internally,
self-trained, etc. Other times you see a successful start up using an external
firm and committing serious amounts of money to pay for the external
firm.

Views and comments from entrepreneurs on this list? If you are a
PR person or represent a PR firm do speak up. I am expecting a range of
views.

John Corey
www.Twitter.com/John_Corey



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–
Daniel Sim, Plug in SEO
www.pluginseo.com

t: 0208 816 89
79
m: 07809 684742




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