I understand that it can be upsetting to hear criticism
(constructive critics) when launching a site, but I still don’t
understand the model.
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>
style='mso-list:Ignore'>1)
Cashback on affiliates
products reduce your margin as affiliate, and makes it difficult to compete
with other same affiliation websites
style='font-size:11.0pt;font-family:Wingdings;color:#1F497D'>
style='mso-list:Ignore'>ð
dir=LTR>The only way to justify reducing your margin is to demonstrate
an existing high volume of traffic (kelkoo, msn, etc… ) and balance the
cost of cashback with the increase of retention rate
style='font-size:11.0pt;font-family:Wingdings;color:#1F497D'>
style='mso-list:Ignore'>ð
dir=LTR>For a new comer such as mozbox, the only viable solution would be
to sell the technology to a big site which could benefit (even if it proves to
be only hype) from the technology / affiliation deals in place.
Given the second point, it seems to me that releasing a site
such as mozbox is an unnecessary cost:
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>
style='mso-list:Ignore'>-
If you release a site,
potential investors in the technology will ask about the traffic the site is
getting, which is a chicken and the egg question (we don’t have the
traffic because we don’t have the exposure yet, we don’t have the
exposure because we don’t have the traffic yet. Traffic is too expensive
to get, and exposure is not possible through PR given the lack of novelty in
the offer.
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>
style='mso-list:Ignore'>-
It is hard to find
good affiliation deals if you don’t have traffic in the first place
Why not approaching directly potential buyers (online newspapers,
etc… ) and offer to develop the solution for them?
Emmanuel
From: [address removed]
[mailto:[address removed]] On Behalf Of lloyd price
Sent: 23 February 2009 19:50
To: [address removed]
Subject: Re: [entrepreneur-1056] A reminder
in response to mozbox.com
and the various statements about cashback, the position in the UK market at the
moment is as follows …
MSN and Shopping.com have not launched any cashback features
or technology
MSN have released their cashback system in the US to
encourage users to use MSN search and take market share from google, they plan
to bring it to Europe in the 2nd half of 2009
Kelkoo have partnered with a US company called Loyalty
Ventures to release their own cashback system in the UK and France
400 retailers and 500k products is very small compared to
Kelkoo, Shopping.com, PriceRunner, Shop.com, NexTag, Shopzilla, Pricegrabber
etc…
Kelkoo has over 4 million produucts from 3000 retailers
"What makes Mozbox truly unique is that Members have the
potential to earn money on almost every action they take on the site. As well
as gaining cashback on all purchases made through Mozbox." – this is no
different to Quido, Mutual Points or any of the other cashback sites currently
operating
PS) Nick – please email me the investment opportunity you
have as I have been working in this space since october 2000 in the UK and 10
other european markets, would like to see what USP’s you have that are scalable
and have first mover advantage with.
2009/2/23 Rebecca Daly <[address removed]>
Hi Nick,
As someone who buys a lot on line – I like your site! and
why not…. getting some coins back for spending a few more coins… seems like
a good deal, and a site for shopping that I am much more likely to remember and
one I will tell my friends about.
> From: [address removed]
> To: [address removed]
> Subject: RE: [entrepreneur-1056] A reminder
> Date: Mon, 23 Feb 2009 13:28:54 -0500
>
> Hi Nick,
>
> I believe MSN and shopping.com
have tried adding cash-back feature in the past, without success. This may tend
to prove that the average user is not interested in such feature – and rather
focus on best deals.
>
> This was just an open question – maybe MSN and
href="http://shopping.com/" target="_blank">shopping.com got it wrong, and
other indicators make you believe that this feature will help you increasing
traffic to your affiliation site.
>
> Emmanuel
>
> —–Original Message—–
> From: [address removed]
[mailto:[address removed]]
On Behalf Of Nick Light
> Sent: 23 February 2009 16:20
> To: [address removed]
> Subject: Re: [entrepreneur-1056] A reminder
>
> Hi
>
> The prices that are shown on the site are the actual prices that can
> be found on one of the 400+ merchants we currently support. (we have
> play.com’s 90k products
from for example.
>
> We are currently merging all the duplicate products to provide price
> comparison.
>
> We then offer a cash back discount (usually around 10%) to the
> customer and add a social layer to the combined product inventory so
> that our users can review, make lists and recommend products to each
> other.
>
> We offer an additional revenue incentive for recommendations/reviews
> that generate sales in the form of bonus cash back.
>
> Thanks
>
>
> Quoting Peter Bowyer <[address removed]>:
>
> > David
> >
> > A reminder for you that this is a discussion list, and Emmanuel
posted
> > an interesting point in response to Nick’s announcement, that merits
> > further discussion.
> >
> > Please feel free to hit the delete key if there are any messages in
> > the discussion that you don’t want to read. Don’t try to make that
> > decision on behalf of the other subscribers.
> >
> > Peter
> >
> > 2009/2/23 David Lowe <[address removed]>:
> >> Emmanuel,
> >>
> >> Did you get my ‘Reply to all’ email earlier? Hello…McFly…
> >>
> >> D
> >>
> >>> From: [address removed]
> >>> To: [address removed]
> >>> Subject: RE: R: [entrepreneur-1056] Mozbox Public Beta—i
cannot register
> >>> Date: Mon, 23 Feb 2009 10:27:08 -0500
> >>>
> >>> Hi Nick,
> >>>
> >>> Interesting concept. Essentially an affiliation website
paying some
> >>> commission back to users who follow your affiliation links.
Why would
> >>> people
> >>> register when they can get actually find better deals
somewhere else, or
> >>> shop directly on the site such as on
href="http://www.shop.com/" target="_blank">http://www.shop.com?
> >>>
> >>> Emmanuel
> >>>
> >>> —–Original Message—–
> >>> From: [address removed] [mailto:[address removed]]
> >>> On
> >>> Behalf Of Nick Light
> >>> Sent: 23 February 2009 11:57
> >>> To: [address removed]
> >>> Subject: Re: R: [entrepreneur-1056] Mozbox Public Beta—i
cannot register
> >>>
> >>> Hi
> >>>
> >>> Thanks for all your responses.
> >>>
> >>> I have added a link to the basic form.
> >>>
> >>> This can be found at
> >>>
> >>> http://www.mozbox.com/sign_up.php
> >>>
> >>> A case of the first day gremlins
> >>>
> >>> Thanks
> >>>
> >>> Nick
> >>>
> >>>
> >>> Quoting Chris Powell <[address removed]>:
> >>>
> >>> > Sorry, that doesn’t work!
> >>> >
> >>> > C
> >>> >
> >>> >
> >>> >
> >>> > Chris Powell wrote:
> >>> >> Try entering the relevant address in directly, thus:
> >>> >>
href="http://www.mozbox.com/registration.content.php" target="_blank">http://www.mozbox.com/registration.content.php.
You shouldn’t have
> >>> >> the scrolling problems then…
> >>> >>
> >>> >> (Nothing to do with mozbox, just looking around too)
> >>> >> Chris
> >>> >>
> >>> >>
> >>> >>
> >>> >>
> >>> >> Giacomo Facchini wrote:
> >>> >>> there is a problem in the registation paper when
i try to scroll down!
> >>> >>> woukd love to register my profile
> >>> >>> ciao
> >>> >>> G
> >>> >>>
> >>> >>> — *Lun 23/2/09, Nick Light /<[address removed]>/* ha
scritto:
> >>> >>>
> >>> >>> Da: Nick Light <[address removed]>
> >>> >>> Oggetto: [entrepreneur-1056] Mozbox Public Beta
> >>> >>> A: [address removed]
> >>> >>> Data: Luned? 23 febbraio 2009, 12:20
> >>> >>>
> >>> >>> Hello
> >>> >>> My name is Nick I am the CEO of Mozbox.com
> >>> >>> I would like to take the opportunity to invite
you all to join
> >>> >>> the Mozbox
> >>> >>> public Beta which we have just launched today.
> >>> >>> I would be very interested to hear your thoughts
on it. (be gentle)
> >>> >>> Please see some blurb below.
> >>> >>>
> >>> >>>
> >>>
> >>>
—————————————————————————-
> >>> —————————————————
Groundbreaking new
> >>> social cashback website Mozbox launched today
> >>> >>> offering
> >>> >>> online shoppers a unique experience that lets
them shop with
> >>> >>> their friends, and
> >>> >>> earn money. Containing over half a million
products from over
> >>> >>> 500 Retailers,
> >>> >>> Mozbox makes online shopping a social experience
by allowing
> >>> >>> Members to interact
> >>> >>> with each other and share reviews on products,
wish lists and product
> >>> >>> recommendations.
> >>> >>> What makes Mozbox truly unique is that Members
have the
> >>> >>> potential to earn money
> >>> >>> on almost every action they take on the site. As
well as
> >>> >>> gaining cashback on all
> >>> >>> purchases made through Mozbox, Members can also
earn bonus
> >>> >>> cashback on their
> >>> >>> friend?s purchases if they are referred by a
product review,
> >>> >>> wish list or a
> >>> >>> recommendation.
> >>> >>> ? Full price comparison site, containing over
500,000
> >>> >>> products from over 400
> >>> >>> Retailers
> >>> >>> ? Advanced product search features
> >>> >>> ? Flexible privacy settings to control who sees
your profile
> >>> >>> ? Full social networking features
> >>> >>> To celebrate the launch, Mozbox are offering a
?2 credit to all
> >>> >>> new registered
> >>> >>> Members, PLUS an additional ?2 for every new
Member you refer to
> >>> Mozbox!
> >>> >>>
> >>> >>>
> >>>
> >>>
—————————————————————————-
> >>> —————————————————— We are
currently
> >>> self funded and would be keen to talk to any
> >>> >>> potential
> >>> >>> investors or marketing gurus.
> >>> >>> Kind Regards
> >>> >>> Nick Light
> >>> >>>
> >>> >>>
> >>> >>>
> >>> >>>
> >>> >>>
> >>> >>> –
> >>> >>> Please Note: If you hit "REPLY", your
message will be sent to
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> >>> >>>
target="_blank">http://www.meetup.com/opencoffee/
> >>> >>> This message was sent by Nick Light ([address removed]) from
> >>> >>> London OpenCoffee
> >>> >>> Meetup.
> >>> >>> To learn more about Nick Light, visit his/her
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> >>> >>>
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> >>> >>> 632 Broadway, New York, NY 10012 USA
> >>> >>>
> >>> >>>
> >>> >>>
> >>> >>>
> >>>
————————————————————————
> >>> >>> Passa a Yahoo! Mail
> >>> >>> <
href="http://us.rd.yahoo.com/evt=52435/*http:/it.mail.yahoo.com/"
target="_blank">http://us.rd.yahoo.com/evt=52435/*http://it.mail.yahoo.com/>.
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> >>> >>> To learn more about Giacomo Facchini, visit
his/her member profile
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> >>> http://www.meetup.com/opencoffee/
> >>> This message was sent by Nick Light ([address removed]) from London
> >>> OpenCoffee
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> >>
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> >
> >
> > –
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